I lead design teams and projects to bring products and services to life, with a strong focus on innovation, sustainability, and exceptional end-user experiences.
I keep systems and users at the centre. Deeply understanding them, adapting solutions to real needs, while staying bold and curious enough to capture the signals that spark innovation and new meaning.
I am at my best in multidisciplinary teams, finding it deeply rewarding to convey my passion and skills while setting people up for success. With a sound understanding of both product development and software and hardware engineering, I drive products with technical constraints and business goals in mind, always drawn to the challenge of simplifying interaction with complex systems and datasets.
📧 alberto•ribottaATgmail•com
📱 +39 333 2007046
Avatr GmbH, Munich – (10.2025 - current)
Avatr is a Chinese high-tech automotive company focused on premium electric vehicles, pushing the boundaries of intelligent in-car experiences.
I lead the UX design for all Virtual Private Assistant touchpoints and experiences across the vehicle ecosystem, defining the intelligence behind user-to-machine interaction and ensuring consistency and coherence from concept through to production QA. At team level, I contribute with a strong technological background and help drive the adoption of AI-powered processes, raising the bar for how the team approaches and executes design work.
Gropyus Technologies GmbH, Berlin – (01.2021 - 09.2025)
Gropyus is a prop-tech startup with the mission of creating sustainable living for everyone, enabling tomorrow's cities through timber-hybrid buildings and a new standard for smart living. At its core, Gropyus introduces a highly automated building creation system heavily relying on technology, data, and robotics to a uniquely complex, multi-stakeholder product environment.
I led product design and experience creation across digital and physical touchpoints, connecting design, product, engineering, and research to translate strategic goals into clear, high-quality outcomes. Working across B2C, B2B, B2E verticals — spanning architectural design, permitting and compliance documentation, detailed bill of materials, and factory-ready outputs, through to advanced smart home experiences for both residents and building owners — I helped establish the right design processes to ensure design had a consistent and meaningful impact within each product team.
I oversaw and guided the digital product design team — owning the Design System, shaping high-level product strategy, contributing hands-on to feature development and iteration, and supporting each team member's professional growth. I contributed to defining and communicating a clear design vision, both for the team and across the verticals I collaborated with, ensuring a shared sense of direction and purpose. I played an active role in hiring across design, product, engineering, and research functions, contributing to building a strong, multidisciplinary organisation. I also pioneered AI-driven workflows and prototyping methodologies, helping the team stay ahead of emerging tools and practices.